The inspiration behind the brand’s latest collection 18 FOREVER is based upon an ancient belief, making reference to the emotions that foster eternal youth.
“In the old days people used to tie threads to their fingers not to forget important things. These threads would serve as constant reminders, making the forgettable unforgettable.
Thread and chain details of 18 FOREVER are designed as reminders of the independent power within and the real you that keeps you colorful and vibrant. This power shall manifest itself in many forms such as courage, love, faith and serve as an eternal source of youth.”
Discover Your True Color!
We believe the secret of youth is...
Brave: Let the flame of brave inside you burn forever. #ForeverBrave
Love: Isn’t love the loveliest color of all? What’s left to desire after you’ve found love? #ForeverInLove
Freedom: You are a free spirit. Those who are free follow the colors. #ForeverFree
Strength: The only power to stop a soul that believes in its strength is the soul itself. #ForeverStrong
Joy: A joyous soul never lacks the force of life. #ForeverJoyous
Passion: Passion steers the soul. #ForeverPassionate